To be an affiliate marketing success you need to answer the question how to get visitors on your website. Without a steady stream of visitors, you are not going to make a lot of sales. Getting more visitors to your website is essential to your affiliate business.
The good news is that the ideas we are going to present to you in this article can all be done for free. You will not have to spend a dime trying to attract visitors to your website.
The bad news is that it is possible that you will lose up to 96% of your visitors after their initial visit. What that means is you have to implement a lot of the following strategies to make sure you have more visitors coming to your website.
More visitors translates into more possible sales. But you have to have the content and the right strategies to convert them into paying customers.
All you have to do now is continue to read our article and implement those strategies you think will work best for you.
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15 Strategies You Can Use To Drive More Traffic To Your Website
#1. Expand Your Reach Beyond Google
Bing and Yahoo may not give you the same amount of traffic that Google does, but they still will bring visitors to your website. Those extra visitors should have enough people in them who will be convinced by your content to purchase your products that working with the 2 search engines will be worth the effort.
All you have to do is register your website with both search engines. Just follow the instructions and you should be good to go.
#2. Add A Mobile Website For Mobile Phone Users
More and more people are turning to their mobile phones to find information and products to purchase. Unfortunately, websites designed for PCs and laptops will not work very well on mobile phone screens.
You need to create a separate website that will transfer your data to mobile phones easily and have the needed clarity. There are two ways to do this. First, you can use a WordPress plug-in and second you can use a responsive website. The choice is up to you.
#3. Continue To Publish New Content
No one likes to read old, stale news or product content. You need to continually update your content so that it is interesting, full of facts and valuable to your reader. Also, stay relevant as Google likes relevant and fresh content.
One way to do this is to create a publishing schedule and stick to it. Consistency helps bring in visitors and keeps them coming back for more. Another way to do this is to make sure you are publishing top quality content that makes your visitors want to come back and read more of what you have to say.
#4. Have A Prominent Social Media Presence
If you want to go where the people are at, then you need to become a member of the top social media outlets. Lots and lots of people are on those websites and they can all be potential visitors to your website if you play your cards right.
The key here is to make sure you do not sign up on old, dying social media outlets but stick to the most popular ones. Those are where the people are.
#5. Use Other Competent Internet Outlets
Slideshare.com is one such outlet. You can make a little slide presentation of your products, etc., and share it with the many visitors who go to that Internet website. Creating an account is free so you are still saving money while reaching a broader audience.
Of course, you will need patience as you build your slideshare audience. These things do not always happen overnight.
#6. Learn How To Advertise Correctly
Use the ad credits you get from Google and Bing to help get your website known. Or find other places where you can advertise for free just to get started. You can always upgrade to paid advertising at any time.
Make sure to investigate all the pros and cons about any site before you advertise. You do not want to be seen associated with questionable content or topics. Also, double check to make sure you have the right amount of money in your advertising budget.
#7. Be Flexible And Versatile
In other words, don’t just say the same thing over and over in all your content posts. Mix it up, say new and exciting things while changing the lengths of each post or blog.
You want your website to be appealing to a wide range of people. Remember not everyone is the same and the same way of doing things is not going to attract everyone to your website. Try videos, infographics or current news formats to help bring people to your website.
#8. Watch Your Headline Wording
Headlines that include the words ‘will freak you out’ or 'broke the Internet’ and similar phrasing only annoy people. Just because some Internet sources use those words does not mean it is a good strategy to follow.
Instead, your headlines should be compelling with the right amount of words that make people curious about your content. Headlines are the first thing people see on a web page and a badly written one will drive more people away than bad content. That is because they are not taking the time to read your content.
Some news sources need to write 20 headlines before they find the right one for their news content. A good headline will grab people’s interest and have them reading your content.
#9. SEO Is Not Dead
Search engine optimization is still a vital strategy that helps draw visitors to your website. Link building, image alt text, meta descriptions are all important and still work.
Just because the strategy is old does not mean that it still does not work. Good SEO practices will still bring those cherished visitors to your website. Of course, your good content is what will hold them there.
#10. Long Tail Keywords Work As Well
There is more value to keywords than just using high intent and popular keywords. You should look into using long tail keywords as they make up most of the web searches conducted today.
Keep in mind that many Internet users do not know English as their first language so you may have to use long tailed keywords that contain badly spelled English words or are not grammatically correct. To get more visitors to your website, you need to use all keyword strategies.
#11. Guest Blogging Still Helps
Like good SEO strategies, guest blogging is not dead. Any source for new visitors is a good source as long as the visitors keep coming. You cannot ignore this strategy just because some popular experts say to avoid it like the plague.
The only thing you have to watch out for when you use this option is not to be spammy and so on. Guest blogging requirements have changed over the past year and a half so it is a good idea to get up to speed on those before trying to use this option.
Just exercise a little caution when attempting this method to drive traffic to your website.
#12. Do Guest Blogging In Reverse
What is good for the goose is good for the gander. If you guest blog on other people’s sites, then invite other bloggers to do the same on yours. You get more links to your website and possibly more traffic as well.
To successfully accomplish this you need to set your standards high and exclude spammy low quality blog posts from being published on your website. You want to have high quality content that doesn’t turn Google off.
#13. Try Schema Microdata
This isn’t a direct traffic booster that will automatically send people to your website. Instead what this strategy does is help search engines index your web pages. A better index position will help draw traffic to your website as it becomes more visible.
This is an indirect way of making sure you get more visitors than you had before. Once you employ this option, you may also get rich site snippets that help your click through rate. Little things always help when you least expect them to.
#14. Create Interview Content
One way to get more attention to your website is to contact important people in your niche or industry and interview them. You may be amazed at the positive response you will get. Send out credible e-mails with your request and possibly the questions you want answers to.
Then when you get a response, publish those interviews honestly so that the name recognition helps bring people to your website. They will want to read the thoughts of those more famous people.
You may even get more shares as the interviewee shares the content as well. Just make sure not to make those people you interview look bad.
#15. Have A Fast Loading Website
Nothing turns off a visitor faster than a website that takes too long to load. A slow loading website is not attractive especially when people do not have the time to sit and wait for it to load up.
The quicker your website loads the better your visitors’ experience. The better their experience the longer they will stay on site and convert to a paying customer. Double check your website’s loading speed to make sure it is fast enough.
4 Strategies To Keep Your Visitors On Site
Driving traffic to your website door is not going to be enough to convert them into paying customers. As we said earlier, up to 96% of first time visitors do not return for a second visit.
That means besides developing strategies that bring visitors to your website, you need good strategies to keep them coming back or staying on site long enough to convert.
Here are 4 strategies you can use to help you accomplish that objective:
#1. Use Call To Actions Correctly
You do not want these in every paragraph as that presence becomes annoying after a while. It distracts from your content and makes you look like you are only interested in getting your visitor’s money.
There are a variety of ways to handle this including using good links to more valuable content.
#2. Use Exit Intent Pop-Ups
These pop ups appear when your visitor starts to leave your web page. Their presence can have a very convincing effect on your visitors and help hold them on your website.
These pop ups can be used on blog posts, product review pages and even your shopping cart page.
#3. Visual Content Holds Their Interest
If the content of those videos are relevant to your website content and purpose then you should be able to hold more of your visitors’ interest with this style of content. Videos that explain your product or service work well help keep your visitors where you want them.
Just make sure to have top quality videos on your web pages so your visitors can enjoy the content and without hassles.
#4. Keep Your Content Skim Friendly
Visitors like to skim first to see if the content is worth taking the time to read thoroughly. Having skim friendly content helps your visitors see the value in your content and has them remaining longer on site to read what you wrote.
Giving them the gist of your content helps them make decisions to buy faster.
Some Final Words
Getting more visitors to your website is not a difficult chore to do. All you have to do is employ the right strategies and make sure your content is so good that they will not want to leave right away.
The above ideas should help you get more traffic to your door without you having to break the bank to do so.
Thank you for reading.
Let me know in the comments below what is your favorite strategy.