Answering the question how to attract targeted visitors to your website and improve your website traffic actually is not that difficult. All you need are the right strategies. The one thing about affiliate marketing is that you need a lot of visitors to your website in order to sell your products.
You can get those customers through untargeted visitors or targeted ones. The benefit of targeting people to your website is that you are tapping into an audience that already holds an interest for your products.
You do not have to do a lot of convincing to get those targeted visitors to buy what you represent. This makes your efforts to earn a good commission a lot easier and you do not waste a lot of time doing it.
Targeting visitors is a good strategy to use as you try to get your affiliate marketing business up and running.
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Ways To Target Your Audience
To respond to how to attract targeted visitors to your website, you need good strategies to use. Bad strategies just do not work and the people you attract may not convert into buying customers. Find the best strategies possible to make sure you attract quality targeted visitors.
Here are some strategies you can employ to help you achieve your affiliate marketing goals:
#1. Keep Your Content Fresh
This cannot be stressed enough. For both targeted and untargeted visitors, you need to keep fresh content on your website. Of course, that content needs to be top quality and provide the right valuable information to your readers.
A minimum time frame for publishing new content is about twice a week. This frequency keeps you in the mind of your readers and lets them know you are working hard for their benefit.
Publishing new content more often is preferred and has a lot more benefits than a twice weekly publishing schedule. Also, keep the content relevant to the products you represent and to your readers.
#2. Do Your Research
Along with keeping your content fresh, you need to know what you are talking about. Your targeted audience wants to know why your products or services are the best. You need to have the information on hand to explain why they are the best.
No one wants second best. Doing your research helps you be an authority to your targeted audience and that should help them go to your website over your competitors.
The right information keeps your targeted audience on your site and helps them to trust you and your recommendations.
#3. Advertise Your Content
Whenever you publish a new top quality article or blog, announce it to the public on Facebook or other social media outlets. These announcements will help draw the interest of your target audience and influence them to come to your website.
Don’t forget to provide some compelling reasons why your target audience should read your content at your website. The other key is to make sure your content is interesting so your target audience returns to read future postings.
#4. Use Social Media Advertising
Currently Facebook is the most popular social media outlet and they have a very good platform you can tap into. By advertising through Facebook with ads that point towards your target audience, you are on your way to drawing more traffic to your website.
The cost is not that high and once you make your selections, your ad automatically enters the different news feeds of your target audience. You have to get known first before you can expect a lot of members of your target audience to come to your website.
Just make your adds top quality and avoid annoying content that will discourage your target audience from checking your website out.
#5. Use Your Current Customers
Word of mouth advertising cannot be beat. Once you have a few satisfied customers, encourage them to share their experience with their friends and relatives. Happy customers are the best advertising you can do.
Of course, this means your customer service and treatment of your customers has to be top drawer. If it isn’t then the word of mouth advertising tends to be negative and stops people from heading your website’s way.
There are a variety of ways you can use to encourage their participation. Small rewards, gifts and other motivators work well in getting your customers to share your website to their friends.
#6. Targeted Keywords Help
These keywords can reach your target audience quite quickly. You can get the word out to your target audience a lot more efficiently by targeting those keywords they would use most often.
There are good keyword generators that can help you find those targeted keywords and provide you with the data you need to know to make sure you use them right. You do not want to do keyword stuffing anymore.
That is a strategy that has had its day in the sun and it does more harm than good now.
#7. Make Your Posts Longer
The idea of short and sweet does not apply to search engine optimization or ranking. To reach your target audience, you should be writing longer posts using top quality content to keep their interest.
400 to 500 word posts are okay on occasion but you want to write a 1,000 words at minimum. 2,500 word posts or longer may be pushing it but search engines like longer articles.
To do longer articles the quality information has to be there to keep the content interesting and valuable to your targeted readers. You do not want to repeat yourself and you still have to remain natural as you write.
Keep in mind that people have short attention spans thus you want skim friendly formats with lots of good points. Videos help as well. Strategic videos can hold the interest of your target audience longer as long as those videos are top quality and well filmed.
Lower quality videos, for example 400p, tend to lose the interest of your target audience.
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#8. Share Your Posts Through Social Media
It may seem like a waste of time but sharing your posts on social media can help drive your target audience members to your website. Then once you post your articles on these sites, make sure the share button is activated.
This button helps pass your work on to others and you gain more of an audience than you would if you didn’t do this. The key here is to pick the more popular and trending social media sites.
You want to avoid those outlets that are losing their members and audience. You will not get a large volume of traffic using them but you may get some people that would not normally respond from Facebook or Pinterest outlets. Linkdin is another good site to use as is Twitter.
#9. Paid Advertising Works Well
But where you use your advertising budget is the most important factor here. We talked about paying Facebook for ad space but there are also other good advertising outlets you can maximize to your benefit.
You can reach your target audience through pay per click ads, Google Adword formats and other paid outlets. They say in business that you have to spend money to make money. A wise ad campaign is money well spent when you see how high the return on your investment you are getting.
This does not mean you avoid free advertising methods. You need to use both to make sure you are attracting as many people in your target audience as possible. Use both methods wisely so you get the most bang for your buck.
#10. Create An Email List
One way to attract more members of your target audience is to contact them directly through their email accounts. Building an email list will help you stay in touch with core customers. You can let them know of upcoming sales or other specials in advance so they know they are special to you.
Plus, to help get them to share their email address with you, offer small rewards to encourage them to sign up. Try to avid using auto responders when you do this strategy. They are not always the best tool to use when starting an email mailing list.
#11. Answer Questions On Quora
The first rule to using this tactic is to make sure you do not do any spamming. With that in mind, Quora is a great place to help draw your target audience to your website.
You get to demonstrate your knowledge and show that you are an authority on the topic. This helps your target audience see that they can benefit from reading your website’s content.
The key for you is to know what you are talking about and make your answers as detailed as possible. Then you can use keywords to link back to your website. Little ideas like this help you in the long run.
#12. Develop A Free Online Educational Course
There are great outlets like Udemy and Teachable that you can use to develop a solid curriculum that aids your representation of your niche and products. This outlet is also a great way to attract the attention of your target audience, especially if they do not use social media.
Like your website, you would need top quality content to capture their interest. Then you can use keyword links to help your new visitors get back to your website for more content.
Use call to action spots to help direct their attention to those links and your website.
#13. Mobile Use Is Vital
Your target audience may not be stuck to their computer for long periods of time. They may be using their mobile phones to surf the Internet an see what they can find. Having a responsive site or a website designed to meet browser needs is a great way to meet your target audience where they are at.
Being mobile friendly broadens your audience reach and helps you get your website in front of your target audience’s eyes. Use technology to its fullest so you can reach far more people than previously possible.
#14. Partner With Larger Companies
You can use their built-in audience to help you reach your target group. This saves you the trouble of building an email mailing list or some other similar tool. It is certain that members of the larger company’s audience will also be members of your target audience.
How you partner with them is up to you. You may have to give something of value away through a contest but gaining more visitors should pay off in the long run. Partnerships can be tricky of course so watch your step as you make your partnership deals.
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#15. Develop Great Infographics
Catch the attention of your target audience through informative and valuable infographics. These images do not have to be cartoonish but interesting while be pleasing to look at.
You do not have to put a lot of content in, just make it the important and most valuable pieces of information. It would be smart to enlist the aid of a good infographic designer to help you accomplish this.
Also, you can put links back to your website to help bring more traffic to your door. The infographics can target your key demographic and ensure your message to your target audience is getting out.
Some Final Words
These are not the only strategies you can employ. They are just some of the better ones that are available at this time. As always, the quality of your ads, infographics, website content and other target strategies has to be top notch. If it isn’t or you are dishonest, then don’t expect people to beat a path to your door.
How to attract targeted visitors to your website is not a complicated puzzle to solve.
Thank you for reading.
Let me know in the comments below what is your favorite strategy for getting new visitors to your website.