There is always work to be done.
In fact, your work is just beginning once your website is up and running. You need to use good website techniques to make sure your initial visitors keep coming back. These website techniques help you gain a good following.
Having a good following is important. The more returning visitors you get the more likely it is that they will click on your affiliate links and make a purchase. This is why using top quality website techniques is so important.
Without returning visitors, your profit margin may not be as high as you want it to be. Thus, you need to implement good website techniques. Of the following 11 you can pick and choose which ones may work for you the best.
Or use a variety of them to make sure your visitor’s interest remains high. The choice is yours to make.
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Top 11 Ways To Create A Returning Online Visitor
#1. Publish Content That Is Top Of The Line And Engaging
There is no better way to get a visitor to return to your website than offering content that is authoritative, valuable and very engaging. Right now content is king and it should remain that way for a long time.
No one wants to read top 15 best articles over and over. They want to know why the product is the best and what it can do for them. Top quality and very engaging content will meet that objective and more.
You can also put in very good answers to their questions making sure that your visitors get the answers they need. Good content over and over is far better than saying the same thing more times than you should.
#2. Have A Fast Website Loading Speed
In today’s instant access world, even a delay of a few seconds will have your visitors switching to a competitor’s website. It is said that a website that takes 3 seconds to load a page translates into 50% of lost potential clients.
A 1 second delay translates into 11% fewer page views and a 7% loss in conversions. One way to keep the speed up is to lower your image size, and then delete old plug ins or widgets that are not functional or practical.
How you increase the speed of your web pages load time will ultimately be up to you but make sure your website does not take ages to get the information to your readers.
#3. Make Sure Your Website Is User Friendly
Having a complicated website for your visitors to navigate is not a good thing. Your visitors do not have a lot of extra time and if your website is too difficult to navigate, then they will leave your page and move on to a better one on a competitor’s website.
If you have a high bounce rate that is telling you something. It is possible that your web pages are too complicated and very difficult to move from one point to another. When building your website, remember the KISS principle - Keep it simple, stupid.
One way that may help is don’t be long winded. Get to the point and get to it fast. Research has shown that initial visitors spend only about 15 seconds or less viewing different websites.
Don’t lose those visitors by making everything too difficult for them.
#4. Offer Returning Visitors Incentives
You can target returning customers by designing coupons, specials, discounts and more just for them. This is an effective tool to help people come back to your website and see what you are offering.
Be innovative, creative but do not go beyond the boundary of common senses and reality when you create these discounts, etc. Plus, you can create a special welcome note to your returning visitors, making them feel special and appreciated.
There are no official rules to follow when you do this except to not cross the lines of normal decency. You do not want to turn people off by thinking too far outside the box. Keep your creative juices in check and make sure almost everyone will be able to appreciate what you are doing.
#5. Create A Way For People To Follow You On Social Media
Your social media presence can help you turn many of your followers into paying customers if yoU do it right. Of all the social media followers you get, the ones that are loyal will use word of mouth advertising to spread the word about your products and so on.
Word of mouth advertising is the best form of advertising and you won’t have to do much to get your loyal followers to do it. They may also share your blog posts on their social media accounts, helping you reach an even broader audience.
To use social media, you should avoid using auto-likes because that function removes contact with your followers. You should follow the 80/20 rule where one post in every 5 is a promotional post.
Then you should build engagement with your followers to help build your brand.
#6. Learn To Be Grateful
There are some really unique and top quality ways to show your gratitude to your returning visitors. The simplest way to do this is to write a nice thank you note. Visitors like to be appreciated so writing a small note of gratitude can go along way in building up a solid customer base.
There are numerous ways you can show your gratitude and one way is to copy those coffee shops that offer a free cup after purchasing 10. You do not have to offer coffee, but provide some other inexpensive object as a free gift to a returning customer who has bought 5 to 10 items through you.
Or you can offer reward points which can be redeemed once your returning customer has hit an agreed to amount. Brainstorm some ideas and see what works for you.
#7. Birds Of A Feather, Flock Together
You can take advantage of this old saying and create a community of people who think like you do. People like to join such groups for the simple reason - it is safer for them, they do not face a lot of negative comments, etc.
Also, they like to talk to people who have the same views as they do to get pointers in how to solve problems, overcome challenges and so on. One way to do that is to create a forum where your new members can talk to each other.
Not only do you get a captive audience to market to, you get people returning to your website over and over. They will see what you have written and represent every time they return. That is a good bonus if they start to purchase through you.
#8. You Can Always Hold A Contest
There are always people who like to enter contests and have a lot of fun doing it. Take advantage of that nature and create your own. That contest can be shared through social media outlets, your website and other places you have a marketing presence.
The key elements in any contest is that it has to be honest. The rules apply to everyone and no favoritism can be practiced. Another element is to have fair rules and a deadline that is adhered to. Also, you need to pay out the prizes as advertised.
If you do not follow these and other key elements, then expect to lose your customers and visitors. Word of mouth advertising is devastating when it is used to spread negative news.
#9. Always Update Your Website
You do not really want to use an old version of a website when new ones are available. Old versions tend to be slower and more complicated than the new updated styles. Also, your older website may not work with the new mobile Internet outlets like smartphones.
More and more people use their smart phones to access different websites. If yours is not compatible with their system, you will lose out on a large potential customer base.
Also, you need to constantly add new content. People do not want to read old news. They want to know what is happening now and how it applies to them. Updating your content meets that need your visitors have.
As we stated earlier, one of the best ways to get returning customers is too make sure you have engaging content. Don’t rely on old website versions or old news to draw in new and repeat visitors.
#10. Turn To Old Fashion Business Ways
By this we mean that like the old businesses your grandmother and mothers used to frequent, you need to build a one on one relationship with your customers. Now you do not have to speak to each one personally and face to face. That may be impossible to do.
But you can practice this solid business technique by sending out sincere, honest e-mails to individual customers and visitors. Those e-mails should also contain information not found on your websites or social media accounts.
They say that this tried and true method is 40% better than using Facebook or Twitter. They also say that the more things change, the more things stay the same. That means that even good old-fashioned business strategies are still effective in the technological age.
Don’t throw out old ideas just because they came from an age you were not part of.
#11. Solve Your Visitors’ Problems
Or at least try to. One way to get people to return to your website is to give them solutions to their problems. You can answer their questions through great posts that address important and key issues surrounding daily life and the products you represent.
Understanding your visitors’ needs and positively addressing those needs is a great way to have people return to your website over and over. Highlight different products through a variety of methods and make sure you show clearly how it can help your visitors.
One Honorable Mention
Make Sure You And Your Website Is Remembered
Being memorable is important if you want to have return visitors. If they forget you and your website a few minutes after they just visited it, then you know you have a design and other problems.
Make sure your website looks and feels different from your competitors. Have a simple company name and a very eye catching logo. There is a reason why McDonald’s is so successful.
It uses one name and uses a great symbol to stay memorable. Golden arches, a clown and cheap food is creative yet simple. Learn from the success and mistakes of others.
Some Final Words
Getting return visitors to your website is a highly competitive part of the affiliate business. Thankfully, the marketing audience is growing so that there are always possible new visitors to your website that can be converted to returning customers.
Practicing one of a variety of the ideas listed above is one way you will be noticed. Just stick to being reasonable and you should be okay. These ideas are not that difficult to implement if you do them right.
Just do not go beyond the borders of good taste and don’t bankrupt yourself when you have contests or giveaways. Be a smart businessman and you should succeed.
If you have any more questions feel free to contact us. We will be glad to help you get the answers you need.
Thank you for reading.