How To Flip A Website?

By Strahinja | Tips

Nov 29

The process is a lot like real estate.

That is the best way to describe flipping websites. The process is a lot like buying a fixer upper home, renovating it and then putting it back on the market. Or it is very similar to buying a real brick and mortar business and renovating it to meet modern needs and then reselling it after owning it a few months.

There are several steps to take before you can successfully flip your website.


The Steps You Need To Take

how to flip a website

There are a lot of factors involved in flipping a website. Some of those factors are involved with you buying a website just to flip. Just remember that flipping websites is as serious a business as buying and selling a fixer upper or a traditional business.

#1. Your Financial Resources Matter

You just do not go into a website that sells other websites and purchase the first one that looks good to you. You need to make sure you have the financial resources to not only cover the purchase price but make any renovations to it.

computer with money

Then keep in mind that any investment is not a guaranteed payoff. There is the possibility to lose money. You need to make sure you spend only what you can afford to lose.

#2. Niches Count As Well

One of the problems with buying a website is that it may not be located in the right niche. Like city neighborhoods, the price may be right but the location is not. The real estate mantra, ''Location! Location! Location!" applies to website purchases as well.

how to flip a website in 2020

The top website locations are found in health & wellness, money and finances, sports & hobbies, and relationships and personal growth. Buying outside of these niches may be inexpensive but the revenue generated will be a lot less.

Then you have to have some long range thinking as the above general categories can be spun off into a myriad of sub categories that help generate a lot of revenue.

#3. Do Your Homework

Look at the reasons why the owner is selling, get proof for their claimed revenue, and look for other important detail like white hat links and SEO strategies and ask yourself can you keep the quality up.


Also, ask yourself if the website has any real potential that it hasn’t tapped into yet. All of these factors play a part in your attempt to flip the website. If they are not there you may lose your money instead of making a profit.

#4. Improve The Website

This is going to be a key element in your flipping your new website. You do not buy a fixer upper and leave it in the same condition and expect to make a profit. You have to put work into the old home before you can sell it at a higher price.

how to flip a website in 2020

The same goes for flipping websites. You have to put some work into it and make it better before you can get your asking price.

#5. Build Up The Revenue

This you have to do if you expect to make a little money off flipping the website. Boost your advertising, use social media ads and more. The next key to flipping your website is to create a a better revenue stream than it had when you bought it.

how to flip a website in 2020

Look for a variety of ways on top of using advertising to help boost your revenue. The more money your website takes in, the better chance you have of selling it quickly.

#6. Create Better Content

That will help you generate more revenue. You need to look at the content level the website had when you bought it and then seek to make it better. Content is king and that is a prime focus point when you want to resell the site.


There are other areas like SEO, and keyword use that you may need to look at and improve as well as the content.

#7. Where To Sell Your New Website

Once you have done the improvements, and helped the site generate more revenue, you need a place to sell it and walk away with your profit. The key here that influences where you sell your website is the amount of revenue and profit it crates as well as the value of the site as a whole.

how to flip a website in 2020

If your website’s value is below $20,000 you may want to go to the many different website auction houses that are on the Internet. Flippa is one such place and it has a good reputation.

how to flip a website in 2020

Next, if your website generates about 100,000 down to 20,000 dollars you may want to try to sell it at a Marketplace. The biggest is BizBuySell and you can place a classified type ad there or similar market-places.

The next level may get to a revenue size you may not have realized yet. Different brokers handle the sale of websites if they are valued between $250,000 and $20 million.


But these prices mean you have to have an annual revenue of about $100,000 to $5 million to get brokers interested in helping you sell your website. Digital Exits is one brokerage house.

how to flip a website in 2020

Finally, you have investment banks. But they do not look at websites generating less than $5 million in profits each year. These banks like to handle those websites valued at about $20 million. You can check out if you have one of those highly valuable websites to sell.

Some Final Words

Flipping a website is not as easy as it sounds. You do need to know your stuff. Just like the buyer of a fixer upper. You do need to know how to fix a house to make any money.

online profit

Remember the location of the website you want to buy is vital. You have to find the website with the best potential in the right location if you want to make money and not lose your investment.

There is always a risk involved.

Thank you for reading.


About the Author

Hi there. I'm just a regular guy that worked many different jobs before finding out about affiliate marketing. Decided to give it a try, followed the instructions, worked hard and started making money online. Here to help you achieve same thing. Working from home is possible if you have the proper training and people.

  • Asen says:

    Hey Strahinja,

    I flipped a website 2 years ago and I wish I knew the advice you give here.
    Even though it was a good sale for me I could’ve done better.
    Thanks for sharing that valuable information.

    • Strahinja says:

      Thank you for the comment Asen.

      I am glad you are familiar with this kind of business. Hopefully you had success.


  • Eric says:

    Hi Strahinja,

    I enjoyed reading this article. I always wondered how flipping websites worked, but you explained in an easy manner that helped me understand the process better.

    I liked the tips you pointed out before considering the decision. It’s good to know the pros and cons before deciding to flip a site.

    I’ll keep this post in mind. Keep up writing unique content!

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