How effective is affiliate marketing? That is a question that you are going to have to answer for yourself. We already think it is effective if you do your business plan right.
If you have read the statistics, you already know that the Internet marketplace is already huge and growing everyday. That means you have a built-in audience that is already willing to buy over the Internet.
That makes affiliate marketing a lot easier. The trick is to make your affiliate marketing efforts effective. There are enough affiliate programs out there that will give you the training and education you need to be a successful.
The key to your affiliate business effectiveness is how you implement your training, how you use the strategies you are introduced to and so on. We are going to give you more information on how to be effective and show you how effective is affiliate marketing.
The Basic Structure Of Affiliate Marketing
One way to start being effective at affiliate marketing is to know what it is and do not try to make it more than it really is.
If you know who you are as an affiliate marketer and you know the affiliate marketing business, then you can easily learn how to be effective and see where you need to be effective.
There are four key elements to affiliate marketing:
- The affiliate program - this is the company that helps affiliates and merchants to meet and arrange their partnership.
- The merchant - he or she is the seller of the product or service.
- The affiliate - that is you. You are the representative of the merchant and promote their products.
- The affiliate network - that is the process which connect the merchant to you, the affiliate, and arranges all the details including how you get paid.
That is all there is to the affiliate marketing business. It is a simple structure that allows you to make money in your spare time or full time.
How effective you are depends on you and how much work you want to put into your new sideline job.
4 Myths Of Affiliate Marketing
How effective is affiliate marketing? It can be very effective if you do not fall prey to and believe these 4 myths that surround the business opportunity. Choosing to believe a myth over the truth can derail your success and make you very ineffective.
#1. The affiliate marketing business is very easy to manage
As easy as affiliate marketing is, it takes a lot of hard work to manage it properly. There are a lot of things to monitor, and do. This includes being able to write or have good content written.
You also face a lot of competition, some of whom have been at affiliate marketing for a long time. You need to learn how to beat them at their own game. Here is a statistic for you, of all the affiliate marketers out there, only 0.6% of them have done this for the past 6 years. Most are new and most drop out.
#2. You need to pick and promote a very popular niche to make lots of money
You will make money in those niches if you do your affiliate marketing strategies right. But that doesn’t mean you won't make money in less popular and less lucrative niches.
Keep to your goals and business plan and you can make money in less popular niches. It is possible that some of the merchants may be happy that you are doing it and offer better commissions. Who knows until you ask them.
#3. Affiliate marketing is old news
Algorithms change which may make some people think that link building through affiliate marketing is yesterday’s news. No that is far from it. You can still use SEO strategies and combine it with affiliate marketing and make the money you want to make.
You are not using outdated marketing to make a second income. Affiliate marketing still makes sense for today. Google still recognizes it even with the changes in algorithms so don’t give up hope or quit trying.
#4. You need to get your product on a variety of sites and as many as possible
The key to affiliate marketing is that quality over quantity still rules. You need to work with those affiliates who can turn a lot of potential customers into paying customers.
For affiliates, that means you have to really do your work and provide top quality content. As well as show you have the traffic to help your merchants sell their products or services.
5 Strategies To Make Affiliate Marketing Effective
The key to being effective is to use the right strategy at the right time. By implementing these strategies, you can see how effective the affiliate market truly is. You will make more money and have a better online presence.
What follows are 5 proven strategies that make affiliate marketing very effective:
#1. Use Coupons
People like to save money. They are also happy to get a good deal. When you provide reasonable coupons, then you are helping them to accomplish both objectives. Keep them creative but make sure you have the blessing of your merchant first.
You do not want to give away something you are not authorized to give away.
#2. Product Reviews
These work because you are providing a lot of pertinent information your potential customer needs to know. Plus, if you write them well enough, you can convince your client to make a purchase based on what you have written.
Adding a benefits section or a pros and cons section lets your readers know you are honest and giving them all the information, good and bad. This way they can make a better decision.
The key is not to write false reviews. Once your potential customers find out you lied, you may lose a lot of traffic and business.
#3. Banner ads
A good banner ad still works. When you have a lot of content to read, you do not want your affiliate link to get lost in the crowd of words. A good banner ad can highlight the product or service you are representing and draw your reader’s interest.
Plus, you have a variety of ways to construct these ads and make them very creative yet effective. Just don't overdo it because it will annoy your website visitors. Keep them to a minimum and make them fit in with your content.
One of the problems with a blogroll is that many website owners do not update the links. This can be very annoying to your website visitor who wants to check out those websites you have partnered with.
To be effective you can mix the content of your blogroll and have some go to other legitimate blogs or you can have some go to your merchants website. Plus, you can add some that go to a landing page for product or service sign up. It is up to you how you use this effective option.
#5. Product Feed
This strategy helps your website visitors get the important information they are looking for the cost of the product or service. All you have to do is research the different costs at different merchants and place a link to those merchants.
You can create a little add highlighting the best 3 or 4 prices then provide links to those stores that have those prices. This helps your visitors save time and still get them the information they want quickly and very effectively.
An Honorable Mention
In this strategy, you provide a free service or entertainment option on your website. You can do this through housing a podcast or some sort of video. These are not hard to set up and it saves you a lot of typing.
All you have to do is tell your website visitors to click on the button to help support your efforts. Then provide the affiliate button for them to use. It is simple, easy to do and may be more effective than the other options in this list.
Skills You Need To Be Effective
Affiliate marketing is effective. It reaches a lot of people already online and within easy contact reach. You just need the ranking or the right content to get the traffic. As statistics have reported millions of people buy online.
That means you have a built in audience waiting to be impressed by you and your products or services. Here are some of the skills you need to be effective as an affiliate marketer:
- Content Writing
- Keyword Use
- SEO Strategies
- Social Media Networking
- Website Construction
First, Content Writing - algorithms are changing and looking to identify good content writing. Writing good articles will help your ranking. Also, your website visitors are looking for top quality content , that is valuable to them.
Your content should provide them with new and valuable information, written in a non-boring way. Plus, it needs to demonstrate that you are an expert on the topic and know what you are talking about.
Second, Keyword Use - while algorithms are changing and getting away from keyword strategies, they still are effective. The keywords you use can mean all the difference between 10 people and 1000 people coming to your website.
There are a lot of good websites on the Internet that do keyword generating. They have the tools to get you those keywords, and they can do a lot more. Including monitoring the keyword use of your competitors.
Third, SEO Strategies - search engine optimization is always going to be a vital part of your affiliate marketing effectiveness. How you employ these different strategies can mean the difference between success and failure.
Don’t worry, there are a lot of people writing articles on how to use these strategies successfully. You have a lot of advice and information waiting for you to read. Just make sure you understand what they are talking about.
Also, these will change from time to time, so you need to keep on top of them and keep up with the changes.
Fourth, Social Media Networking - learn how to utilize social media. There are a lot of people already on these outlets providing you with a great audience to exploit and reach. You may even get great word of mouth advertising if you do it right.
The one drawback to this effective strategy is that you have to pick the right social media outlets to use.
Not all are as popular as they once were and they may not bring a lot of people to your website’s door. Plan your content and ads accordingly to make sure this outlet is effective for you
Fifth, Website Construction - They say that if you build a better mousetrap, the world will beat a path to your door. That advice should help you when you construct your website. The better the website the more effective it is.
Keywords will bring traffic to your website but it won’t keep them there. You need good website construction and content to hold them there.
Once they decide to stay, you have a better chance of making a sale. Be creative but do not be tacky or go overboard. You do not want to offend your website visitors.
How Effective Is Affiliate Marketing
As you can see, a lot of the success and effectiveness of affiliate marketing is up to you and the strategies you use. But top business leaders have tracked affiliate marketing and have published their results.
They have found that affiliate marketing is very effective and generating a lot of sales for merchants and service providers. This means that affiliate marketers get to share in that success.
The figures do not lie. As of 2016, the affiliate marketplace should continue to expand approx. 10% through next year. The total amount of sales should reach about 7 billion dollars.
But that is not all. Another study shows that 15% of of the total profits made by different companies come from affiliate marketing. 16% of all digital orders come from affiliate marketing. Those figures may climb as more and more people get connected and purchase online.
That Is Not The End Of The Story
In its infancy affiliate marketing did suffer from a credibility gap and was seen by many business experts as an unsophisticated strategy to get people to make impulse purchases. They do not think that way any more.
Now many business experts see affiliate marketing as a respected and credible way to get the consumer engaged and helps them to discover different products and services. Returns on investments are high when it comes to affiliate marketing.
Then, while the industry was dismissed, it was an only way for dishonest merchants to get unsuspecting people to buy useless products.
But since that time, many credible brands have joined in and brought the credibility for affiliate marketing way above its original reputation.
This change has made affiliate marketing very effective.
One Word Of Caution
A few bad apples can spoil the effectiveness of affiliate marketing. To answer this question, you need to be honest, have character, integrity and be credible.
There are just too many people out there trying to take shortcuts and ruin it all for everyone. They are using a variety of dishonest methods to scam the system in order to build their profits without putting in the work.
One example of this is affiliate theft. This is where the consumer unknowingly downloads a toolbar that takes control of their searches and places tracking cookies on their systems. You can read all about it here.
The one way to lose any affiliate marketing effectiveness is to be dishonest and break the law. Once you have broken your customer’s trust, you have lost your effectiveness and gained a bad reputation.
For affiliate marketing to be effective, it has to be honest and trustworthy.
How to Start in Affiliate Marketing
It is not hard to start in and be a part of this very effective marketing opportunity. All you need to do is sign up with a competent and honest affiliate program.
Wealthy Affiliate is my warm recommendation.
It offers those people, like you, who sign up lots of training, excellent education and all the tools you need to make it in the affiliate marketing business. So far, they have helped over 1 1/2 million people get started on their path to being effective affiliate marketers.
To make affiliate marketing effective, you need to know what you are doing. That is where Wealthy Affiliate comes in. They already know what they are doing and they pass that knowledge on to you.
When you want to be successful, you go with the best and the company that is already making affiliate marketing effective. Investigate it yourself and see the Wealthy Affiliate difference.
Thank you for reading.
Let me know in the comments below how you started in affiliate marketing business.