How Effective Is Affiliate Marketing?

By Strahinja | Tips

May 20
how effective is affiliate marketing

How effective is affiliate marketing? That is a question that you are going to have to answer for yourself. We already think it is effective if you do your business plan right.

If you have read the statistics, you already know that the Internet marketplace is already huge and growing everyday. That means you have a built-in audience that is already willing to buy over the Internet.

That makes affiliate marketing a lot easier. The trick is to make your affiliate marketing efforts effective. There are enough affiliate programs out there that will give you the training and education you need to be a successful.

The key to your affiliate business effectiveness is how you implement your training, how you use the strategies you are introduced to and so on. We are going to give you more information on how to be effective and show you how effective is affiliate marketing.


The Basic Structure Of Affiliate Marketing

how effective is affiliate marketing

One way to start being effective at affiliate marketing is to know what it is and do not try to make it more than it really is.

If you know who you are as an affiliate marketer and you know the affiliate marketing business, then you can easily learn how to be effective and see where you need to be effective.

There are four key elements to affiliate marketing:

  1. The affiliate program - this is the company that helps affiliates and merchants to meet and arrange their partnership.
  2. The merchant - he or she is the seller of the product or service.
  3. The affiliate - that is you. You are the representative of the merchant and promote their products.
  4. The affiliate network - that is the process which connect the merchant to you, the affiliate, and arranges all the details including how you get paid.
how effective is affiliate marketing

That is all there is to the affiliate marketing business. It is a simple structure that allows you to make money in your spare time or full time.

How effective you are depends on you and how much work you want to put into your new sideline job.

4 Myths Of Affiliate Marketing

How effective is affiliate marketing? It can be very effective if you do not fall prey to and believe these 4 myths that surround the business opportunity. Choosing to believe a myth over the truth can derail your success and make you very ineffective.

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#1. The affiliate marketing business is very easy to manage 

As easy as affiliate marketing is, it takes a lot of hard work to manage it properly. There are a lot of things to monitor, and do. This includes being able to write or have good content written.

You also face a lot of competition, some of whom have been at affiliate marketing for a long time. You need to learn how to beat them at their own game. Here is a statistic for you, of all the affiliate marketers out there, only 0.6% of them have done this for the past 6 years. Most are new and most drop out.

#2. You need to pick and promote a very popular niche to make lots of money

You will make money in those niches if you do your affiliate marketing strategies right. But that doesn’t mean you won't make money in less popular and less lucrative niches.

market segmentation

Keep to your goals and business plan and you can make money in less popular niches. It is possible that some of the merchants may be happy that you are doing it and offer better commissions. Who knows until you ask them.

#3. Affiliate marketing is old news

Algorithms change which may make some people think that link building through affiliate marketing is yesterday’s news. No that is far from it. You can still use SEO strategies and combine it with affiliate marketing and make the money you want to make.


You are not using outdated marketing to make a second income. Affiliate marketing still makes sense for today. Google still recognizes it even with the changes in algorithms so don’t give up hope or quit trying.

#4. You need to get your product on a variety of sites and as many as possible

The key to affiliate marketing is that quality over quantity still rules. You need to work with those affiliates who can turn a lot of potential customers into paying customers.

sign opportunity

For affiliates, that means you have to really do your work and provide top quality content. As well as show you have the traffic to help your merchants sell their products or services.

5 Strategies To Make Affiliate Marketing Effective

online business

The key to being effective is to use the right strategy at the right time. By implementing these strategies, you can see how effective the affiliate market truly is. You will make more money and have a better online presence.

What follows are 5 proven strategies that make affiliate marketing very effective:

#1. Use Coupons

People like to save money. They are also happy to get a good deal. When you provide reasonable coupons, then you are helping them to accomplish both objectives. Keep them creative but make sure you have the blessing of your merchant first.

how effective is affiliate marketing

You do not want to give away something you are not authorized to give away.

#2. Product Reviews

These work because you are providing a lot of pertinent information your potential customer needs to know. Plus, if you write them well enough, you can convince your client to make a purchase based on what you have written.

5 stars

Adding a benefits section or a pros and cons section lets your readers know you are honest and giving them all the information, good and bad. This way they can make a better decision.

The key is not to write false reviews. Once your potential customers find out you lied, you may lose a lot of traffic and business.

#3. Banner ads

A good banner ad still works. When you have a lot of content to read, you do not want your affiliate link to get lost in the crowd of words. A good banner ad can highlight the product or service you are representing and draw your reader’s interest.

how effective is affiliate marketing

Plus, you have a variety of ways to construct these ads and make them very creative yet effective. Just don't overdo it because it will annoy your website visitors. Keep them to a minimum and make them fit in with your content.

#4. Blogroll

One of the problems with a blogroll is that many website owners do not update the links. This can be very annoying to your website visitor who wants to check out those websites you have partnered with.

broken link

To be effective you can mix the content of your blogroll and have some go to other legitimate blogs or you can have some go to your merchants website. Plus, you can add some that go to a landing page for product or service sign up. It is up to you how you use this effective option.

#5. Product Feed

This strategy helps your website visitors get the important information they are looking for the cost of the product or service. All you have to do is research the different costs at different merchants and place a link to those merchants.

how effective is affiliate marketing

You can create a little add highlighting the best 3 or 4 prices then provide links to those stores that have those prices. This helps your visitors save time and still get them the information they want quickly and very effectively.

An Honorable Mention

In this strategy, you provide a free service or entertainment option on your website. You can do this through housing a podcast or some sort of video. These are not hard to set up and it saves you a lot of typing.

How  effective is affiliate marketing

All you have to do is tell your website visitors to click on the button to help support your efforts. Then provide the affiliate button for them to use. It is simple, easy to do and may be more effective than the other options in this list.

Skills You Need To Be Effective

business skills

Affiliate marketing is effective. It reaches a lot of people already online and within easy contact reach. You just need the ranking or the right content to get the traffic. As statistics have reported millions of people buy online.

That means you have a built in audience waiting to be impressed by you and your products or services. Here are some of the skills you need to be effective as an affiliate marketer:

  1. Content Writing
  2. Keyword Use
  3. SEO Strategies
  4. Social Media Networking
  5. Website Construction


First, Content Writing - algorithms are changing and looking to identify good content writing. Writing good articles will help your ranking. Also, your website visitors are looking for top quality content , that is valuable to them.

how effective is affiliate marketing

Your content should provide them with new and valuable information, written in a non-boring way. Plus, it needs to demonstrate that you are an expert on the topic and know what you are talking about.

Second, Keyword Use - while algorithms are changing and getting away from keyword strategies, they still are effective. The keywords you use can mean all the difference between 10 people and 1000 people coming to your website.

There are a lot of good websites on the Internet that do keyword generating. They have the tools to get you those keywords, and they can do a lot more. Including monitoring the keyword use of your competitors.

Third, SEO Strategies - search engine optimization is always going to be a vital part of your affiliate marketing effectiveness. How you employ these different strategies can mean the difference between success and failure.

how effective is affiliate marketing

Don’t worry, there are a lot of people writing articles on how to use these strategies successfully. You have a lot of advice and information waiting for you to read. Just make sure you understand what they are talking about.

Also, these will change from time to time, so you need to keep on top of them and keep up with the changes.

Fourth, Social Media Networking - learn how to utilize social media. There are a lot of people already on these outlets providing you with a great audience to exploit and reach. You may even get great word of mouth advertising if you do it right.

how effective is affiliate marketing

The one drawback to this effective strategy is that you have to pick the right social media outlets to use.

Not all are as popular as they once were and they may not bring a lot of people to your website’s door. Plan your content and ads accordingly to make sure this outlet is effective for you

Fifth, Website Construction - They say that if you build a better mousetrap, the world will beat a path to your door. That advice should help you when you construct your website. The better the website the more effective it is.

computer design

Keywords will bring traffic to your website but it won’t keep them there. You need good website construction and content to hold them there.

Once they decide to stay, you have a better chance of making a sale. Be creative but do not be tacky or go overboard. You do not want to offend your website visitors.

How Effective Is Affiliate Marketing

As you can see, a lot of the success and effectiveness of affiliate marketing is up to you and the strategies you use. But top business leaders have tracked affiliate marketing and have published their results.

what is solo build it

They have found that affiliate marketing is very effective and generating a lot of sales for merchants and service providers. This means that affiliate marketers get to share in that success.

The figures do not lie. As of 2016, the affiliate marketplace should continue to expand approx. 10% through next year. The total amount of sales should reach about 7 billion dollars.

how effective is affiliate marketing

But that is not all. Another study shows that 15% of of the total profits made by different companies come from affiliate marketing. 16% of all digital orders come from affiliate marketing. Those figures may climb as more and more people get connected and purchase online.

That Is Not The End Of The Story

In its infancy affiliate marketing did suffer from a credibility gap and was seen by many business experts as an unsophisticated strategy to get people to make impulse purchases. They do not think that way any more.


Now many business experts see affiliate marketing as a respected and credible way to get the consumer engaged and helps them to discover different products and services. Returns on investments are high when it comes to affiliate marketing.

Then, while the industry was dismissed, it was an only way for dishonest merchants to get unsuspecting people to buy useless products.

quality content

But since that time, many credible brands have joined in and brought the credibility for affiliate marketing way above its original reputation.

This change has made affiliate marketing very effective.

One Word Of Caution

A few bad apples can spoil the effectiveness of affiliate marketing. To answer this question, you need to be honest, have character, integrity and be credible.

attention sign

There are just too many people out there trying to take shortcuts and ruin it all for everyone. They are using a variety of dishonest methods to scam the system in order to build their profits without putting in the work.

One example of this is affiliate theft. This is where the consumer unknowingly downloads a toolbar that takes control of their searches and places tracking cookies on their systems. You can read all about it here.

greedy face

The one way to lose any affiliate marketing effectiveness is to be dishonest and break the law. Once you have broken your customer’s trust, you have lost your effectiveness and gained a bad reputation.

For affiliate marketing to be effective, it has to be honest and trustworthy.

How to Start in Affiliate Marketing

It is not hard to start in and be a part of this very effective marketing opportunity. All you need to do is sign up with a competent and honest affiliate program.

affiliate marketing business opportunities

Wealthy Affiliate is my warm recommendation.

It offers those people, like you, who sign up lots of training, excellent education and all the tools you need to make it in the affiliate marketing business. So far, they have helped over 1 1/2 million people get started on their path to being effective affiliate marketers.

Wealthy Affilaite Menu

To make affiliate marketing effective, you need to know what you are doing. That is where Wealthy Affiliate comes in. They already know what they are doing and they pass that knowledge on to you.

When you want to be successful, you go with the best and the company that is already making affiliate marketing effective. Investigate it yourself and see the Wealthy Affiliate difference.

Thank you for reading.

Let me know in the comments below how you started in affiliate marketing business.


About the Author

Hi there. I'm just a regular guy that worked many different jobs before finding out about affiliate marketing. Decided to give it a try, followed the instructions, worked hard and started making money online. Here to help you achieve same thing. Working from home is possible if you have the proper training and people.

  • Carol5162 says:

    I am sure by now, all literate people have heard about the internet and the potential it has of making you money. I totally concur that affiliate marketing takes a lot of work and patience. It really is just like any other business that one starts. You don’t break even the first day, let alone make profit. But hoe many of us are willing to be patient? Very few. And they are the ones that succeed

    Your tips on coupons, product reviews, banner ads and all those others are a great way to monetize. I am currently doing 2 of your examples, hoping to grab all those others as I climb up.

    Great advice there!

    • Strahinja says:

      Yes Carol. 

      Starting is easy, but managing through tough times is very very hard and only the few are willing to take full dive and finish at the exit as winners.


  • Shannon says:

    Thank you for this very detailed walk through on affiliate marketing. I got interested in affiliate marketing a few years ago but due to insufficient training and knowledge, I was not able to be successful at it. 

    I found Wealthy Affiliate quite by chance one day and joined. With the training offered and the help of thousands of experts involved in the community, I was able to turn my business into a success. Happy to see a fellow advocate of Wealthy Affiliate. They’ve really helped me to transform my business!

    • Strahinja says:

      Thank you for your comment Shannon.

      I am really glad you found Wealthy Affiliate useful and you enjoyed your time there.


  • Joe says:

    Thanks for the great advice. It’s good to know that affiliate marketing is still very relevant and people can still succeed at it. You’re right that you do need to put in a decent amount of hard work and patience before you can have a profitable affiliate business. Most people just expect it to be a get rich quick thing. 

  • Wow-what an in-depth, thought-out article on Affiliate Marketing Strahinja!

    I love the way you explained each topic in a very easy simple way, yet up to the point, even a beginner who has never heard of Affiliate Marketing will be able to consume the content and follow the advice with ease.

    I agree Content Marketing is one of the most important factors with Affiliate Marketing, at the end of the day it’s all about how best the content is presented and viewed by the end-user.

    I can see you have done a smashing job with this article. You certainly have convinced me of its benefits and merits.

    Keep up the good work.

    • Strahinja says:

      Thank you so much for taking the time to comment.

      I agree on your points. Taking the time to really understand your content and how to promote it is essential in this online business venture.


  • Dr. SD says:

    From the very first line to the last, I absolutely agree with all the words you have mentioned here. In fact, you have explained things exactly to the point.

    I real that many folks really don’t know, how effective is affiliate marketing!

    I have seen many people want to get rich overnight, which is literally impossible. Affiliate marketing is not a place to get rich quick, but hard work for this business will pay you back. In fact, pay you back a huge amount, but you need to be stick to it and be focused.

    As you mentioned people quit because they face several problems in affiliate marketing; I would say 4 of those are major –
    1. Unable to choose a proper niche.
    2. Rarely choose the right keywords.
    3. Not getting organic traffic (hence no earning).
    4. Finally, Get diverted by the failure.

    But unless getting perfect training people shouldn’t expect success, because it is a competitive market out there. You’ll be achieving success only if you know the tricks. And it is great to see you have mentioned a legitimate platform as well at the end.

    Overall, a great visit!

    • Strahinja says:

      Very well said man.

      People often think that this is another get rick quick scheme and they think money is going to roll over in just a week or a month. This is not the case and many are often turned down by this possiblity and the fact that you have to work hard to achieve success in this business.

      Thank you.


  • Saleh says:

    Thanks so much! You’ve put great information together here. It’s so comprehensive! I love that you included everything and I Will bookmark this for sure!

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